Traveling with The Auto Detailing Teacher

Jim Goguen heads to World of Wheels Trade Show!

2010-03-12T04:07:54Z

Our good friend, Jim Goguen of Jim's Auto Installations and Detailing, is headed to Boston this weekend for the World of Wheels Show. You can click here to see a video of his booth and one incredible truck that he customized. He has won several awards from this single truck.

Good luck, Jim!

Auto Detailing Teacher Team!

Follow Santa Barbara's Auto Detailing on Facebook!

2010-03-08T05:35:58Z

The Auto Detailing Teacher- Santa Babara's Auto Detailing Company- has created a Facebook account! We would love to have you as a friend! Soon, we will post videos, pictures of our work, and send updates via our FB page about anything auto detail related! We hope you become a part of our auto detailing family.

Click Here to join!

Professional Carwash and Detailing Magazine

2010-03-03T03:54:19Z

Our friend and detail trainer, Yvan Lacroix, is featured in this month's PC and D! His business is soaring in a down economy and is getting requests for more franchisees each week. Click here to learn about his success

What is illegal car washing?

2010-02-26T03:43:36Z

For years, there has been a federal law prohibiting the illegal dumping of used water form car washers, mobile detailers, and other like service businesses. However, enforcement was not present. Recently, many cities, at the possibility of being sued by the State, have begun to enforce these laws. Here is an article about a carpet cleaner that dumped his waste water into a neighborhood manhole. How did the authorities know? A neighbor called the police!

Any mobile detailer working on your property and allowing the water to reach the creek via a storm drain, is putting YOU at risk. Santa Barbara's plan is to fine the property owner up to $10,000 per occurrence! Please ask to see insurance and a city license when having someone work on your property, if not just for liability.

We carry 1 million dollar coverage, $300,000 per vehicle and a city license. We are also enorsed by Santa Barbara's Clean Water Program and adhere to State and Federal law.

Click here for story!

Customer Comment Cards and Thank Yous!

2010-02-20T22:23:13Z

We are instituting two new customer care programs. First, each customer will receive a "Thank You" card about a week after service. Second, each customer will also have an opportunity to fill out our quick and easy comment card after each service. Here is an example of one we received this week from a customer that needed about a bi-annual cleaning. We vacuumed twice, vapor steamed the interior, applied UV protectant to all plastic, vinyl and leather surfaces, washed, decontaminated the paint (clay process), polished paint, and then sealed with 6-12 month sealant topped off with a gloss-enhancing spray. Bumpers, wheels, tires and glass were also included. This service cost our customer about $135 and here are his comments:

Were you greeted appropriately? Yes

Were your services explained to you? Yes

Would you recommend us to your friends? Yes

How did you hear about us? Internet

Comments: Fantastic service, great value!

It's really our goal to make sure the customer remembers our name and that the customer is totally satisfied and expectations are exceeded. Even a "looks good," is frowned upon. We want our customers to comment that their car looks better than the day they bought it- which happens frequently.

For a free estimate or if we can help you protect your investment, always send an email or call.

All the best in detailing!

Robert Regan

Auto Detailing Teacher Heads to Detailing Success Training School!

2010-02-07T20:57:51Z

Santa Barbara, CA. Auto Detailing Teacher of Santa Barbara, CA. is proud to accounce that Rob will attend the very prestigious detailing training school in Boise, Idaho in March. Rob will attend a 3-day 1:1 training with Renny Doyle, CEO and owner of Attention to Details and Detailing Success. The program is comprehesive and covers everything from wet sanding, high-speed buffing/polishing, to interior steam cleaning and wheel polishing.

Renny only takes ONE student per training.

"The training will further our personal quest to provide our clients the best possible service, skill, and up-to-date technology in the auto detailing industry," says Rob. "Auto Detailing in Santa Barbara is not currently viable for many consumers because too many "professionals" are simply not educated on today's clear coat paint systems and are still using acids and other non VOC type products. It's our goal to educate our customer and provide the best service at a fair price. We get customers all the time with premature failure of their car's paint system from previous "details" that used too aggressive a pad or chemical. It provides us with work, but I wish the customer had called us first."

This marks Rob's second visit to Renny's facility, but this is the first 3-day full training. "We've been planning this training for about a year and are very motivated and excited! This is putting the cherry on the top of our detail training."

More Detail Training with Joe of Superior Shine Detailing

2010-01-06T04:22:08Z

This Saturday I am again heading out for even more detail training! I will visit World Famous Detailer, Jose Fernandez of Superior Shine Detailing. Joe is known as one of the top polishers in the US. He recently completed a polish job for Mr. Lyons at the John Wayne Airport. One of the projects was a B25 bomber! Joe's clients drive some of the most expensive cars in the World. His background goes back to painting cars and restoring vintage hot rods.

I am thrilled and VERY fortunate that he is allowing me to visit and train me further on my own polishing skills. We are working on a black BMW with a variety of pads and polishes and I hope to do a bit of sanding.

I will be sure to post pictures of the detail work and final results of polishing next week.

Click here to visit his own site for auto detailing of Los Angeles.

Auto Detailing Teacher to speak at Porsche Club of America

2009-07-12T05:16:15Z

Robert was asked last week to again participate in this year's Detail Day at Santa Barbara Auto Group. In attendance will be members of the Porsche Club of America Group- Santa Barbara Chapter. Robert is going to give a 1-2 hr. course on prepping a car for a car show and then have the members try out some methods and products on their own cars. In addition, a raffle will be held where the winner has Robert prep his car for the show! "Last year went very well and I am very excited and humbled that I am being asked to return. It's a great group of people who are passionate about their vehicles- Porsche only. This year I want to mix it up a bit by having them break into groups and use some of the new products that I have found this year. It should be a great afternoon of sharing and learning," Robert stated.

The date is September 12 and we hope many of the Porsche Club members attend.

Summer Detail Training Trips!

2009-07-03T02:30:04Z

(7-1) Robert is headed to three separate detailing clinics, trainers, and schools this summer! First, he leaves for San Diego next week to train with Dann Williams of Big D's Mobile Detailing. Dann is an expert in carpet care and wet sanding. Robert and Dann both use the same professional product line, and will spend a day doing professional growth on a '98 black BMW 328is.

On July 22, Robert leaves for Boston, Maine, and Quebec to train with Yvan L. Yvan is a leader in auto detailing, paint chip repair, headlight restoration, and more! Yvan's company has annual revenues in the 2.5 million range. He will train Robert on business management, steam cleaning, and more on paint perfection. Robert will also visit Jim Gougen in Ipswich, Mass. Jim has been featured on the cover of trade magazines and owns Jim's Auto Detailing and Installations.

In early August, Robert heads to Los Angeles to train with Joe Fernandez, one of the top detailers in the US. Recognized by Meguiars, and featured on television and detailing to the stars, Joe will train Robert on aluminum polishing, high speed paint correction, and sanding techniques.

"I am so excited to have the opportunity to train with three different styles in detailing, but at the same time, some of the best car care technicians in the country! I am lucky and it's going to really be a great experience. Joe and Yvan are getting recognized far beyond the US for their aluminum polishing skills and incredible paint restoration projects and skills. I can't wait to get back and go to work and become even more skilled than I already am!"

Car Washing at the Tennis Club of Santa Barbara

2009-05-15T07:50:43Z

Robert and his staff at The Auto Detailing Teacher are proud to announce that they will service members' cars each Saturday and some Sundays at the Tennis Club of Santa Barbara. Their valet service allows members to get their car washed or detailed while enjoying a day at the club. Robert and his staff do the work after a simple form is completed at the front desk. The car is moved to a washing area and returned looking beautiful! Keys are left for the member at the front desk.

If your office, health club, or country club is looking for a first class car wash company to service your members or clients, call us! We are multi-certified, insured, licensed, and certified by the city's Clean Creeks Program. Let a member of the Air Force One Detailing Team clean your car!